On a mission to help organisations deliver best in class customer experience through brands, services and products to therefore create meaningful human impact and eventually make people’s lives better. Rafa is currently the User Experience guru and the Digital Experiences Lead Designer at Domtar where he has been helping multiple owned and partner brands mature and implement innovative methodologies through multiple channels and media.
Rafael’s studies at University of Arts of London have equipped him with a specialization in Creative Direction. Previously, Rafa graduated with a specialization in Design from the University of Aveiro, Portugal and also attended Galileu’s Professional Training School specializing in web and mobile development. Staying actively involved in the community is very important to him, and he has been involved in organizing several charity and benefit events.
In 2019, Rafa was rewarded a Star Award for his outstanding job supporting a global product launch campaign. He has also launched a global technical book at Domtar called “The Digital UI/UX Style Guidelines and components” in partnership with his colleague Peter Wilmshurst, setting this way the digital standards for User Experiences and Interactions for the organization. A Digital Product Guide book was also developed and published by Rafael and his colleague Joel Williams, which set the flagship for best practices for digital product’s customer experience standards.
2016 -
Domtar, Inc.
USA, EU, Global
2013 - 2016
Auratus – Adv. Agency, Ltd.
Portugal
2011 - 2013
Indice ICT & Management, Ltd.
Portugal, Spain, Poland, Romania
2011 - 2013
Global Freelancing
As a senior UXUI Designer and Creative director, I create engaging interactive experiences and content for our brands, products and services.
Watch more videosBuilding innovative creative strategy, branding, customer experience, storytelling and products, around the world, and through the growth of diverse, innovative brands and teams.
With 10 years of experience in creative business development, digital and advertisement, bringing proven knowledge of creative strategy, vision, management and communication with emphasis on entertainment and retail.
10 years experienced Creative Leadership with expertise on both customer and platform sides, delivering innovative ideas and concepts for global brands and the people related to them. Industry recognised solutions and creative management for Global Brands Strategy, Products, campaigns and partnerships activation across multiple platforms and channels.
Extensive experience managing creative teams and projects on driven deadline environment, planning, establishing and programming career’s development, cross-functional team collaboration leadership and development of opportunities.
Please feel free to add me on linkedin to view my CV and full employment history.
Some of the greatest brands worldwide have been trusting my expertise to help them communicate, grow, and connect with their audiences and communities. Among them I got to meet some of the most talented and awesome peopleI I had the pleasure to work with. Check the following list ordered alphabetically and get in touch if you want to become part of the family.
